Many marketers in the UK are actively looking at how to use new technology to boost their brands, new research has found.
According to a study commissioned by digital content firm Purch, 74 per cent of marketers are already using live streaming as part of their 2018 strategy – or plan to do so.
Furthermore, three-quarters are looking at incorporating augmented and virtual reality into their marketing efforts next year, while more than four in ten want to use voice interface technology.
André Baden Semper, Vice President of Purch in Europe, the Middle East and Africa, said new technologies are proliferating “ever faster into consumer buying habits.”
As a result, he believes the findings give an idea of which technologies marketing managers in the UK are “betting on to enter mainstream buying habits fastest.”
“We were very impressed with the level of uptake for virtual and augmented reality, as well as live streaming and voice interfaces,” Mr Semper commented.
“2018 promises to be a year of significant change in the way marketers are approaching their customers.”
Interestingly, marketers are less knowledgeable about blockchain, with 19 per cent admitting they do not know what this is.
Thirty-three per cent said they would not consider implementing strategies relating to blockchain in the foreseeable future, while three per cent ruled out ever doing so completely.
Just ten per cent have started planning for the emergence of blockchain-based technologies, while only three per cent already have it in operation.