Think about how promotional merchandise could encourage people to pick up a spade, don their wellies and start growing their own produce.

Now's a great time to do it – today sees the start of National Allotments Week, a celebration of the British allotment movement throughout the UK.

So if you're a community allotment just starting out, why not use some promotional items to generate some interest in your centre?

Rakhi Arora, marketing strategist at the National Society of Allotment & Leisure Gardeners, said the purpose of National Allotments Week is to “generate interest in the allotment movement and to let people know what allotmenteering is actually like.

“We are encouraging allotment sites to open their gates and invite people in so that they can have a look for themselves,” she explained.

Ms Arora said that the rising price of food, coupled with the sense of pride in growing-your-own, has contributed to the rise of the allotment movement.

“The week also aims to draw attention to the social side of it, and the benefits of the exercise people can get from having an allotment.”

Why not stick the name of your allotment on the side of some promotional cotton bags and hit the streets – you could well find you generate some new members.

Posted by Carl Blackshaw