Eco-themed promotional products could help councils in Wales achieve an ambitious recycling target this year.

John Griffiths, the country's environment minister, has announced a target of recycling at least 50 per cent of waste in 2012.

Wales has an impressive recycling record – with rates rising from seven per cent in 2000-01 to 48 per cent between April and June 2011.

But Mr Griffiths warned there is “long way to go” to meet the government's target of 70 per cent recycling by 2025, adding that increased food waste recycling is needed – putting the onus on authorities to think about what marketing strategies they employ to drive green awareness – like promotional drawstring bags, for example.

“We must not rest on our laurels,” the minister said.

“A bit of extra thought and effort from all of us around how we manage our waste should ensure that 2012 is the year in which recycling in Wales peaks above the significant 50 per cent milestone.”

Posted by Carl Blackshaw