Incorporating promotional merchandise into marketing operations could be one way for councils and waste management firms to give recycling the awareness boost it appears to need.

Current research suggests that all those involved in promotional recycling and running environmental schemes need to think of new ways to get people interested in green initiatives and sustainability.

According to a survey by Tetra Pak, a third of the public can't be bothered to recycle, reports edie.net.

But tellingly, this is despite a massive 95 per cent of people thinking recycling is important – indicating that the appetite for going green is indeed very much there.

The poll of 2,000 people by the packing manufacturer also found that 40 per cent of respondents don't recycle every day, with more than half of respondents sometimes binning recyclable waste.

Common reasons for not recycling included being in a rush (34 per cent) and simply not being bothered (32 per cent).

However, the report concludes that 80 per cent of people do have a green conscience to be tapped in to, as 40 per cent said they fell guilty about not recycling.

One way to raise awareness is to distribute eco-friendly promotional products telling people about the benefits of recycling. Printed cotton bags, for example, are large enough to feature recycling information and you'll be able to get your logo on, too.

Third of general public can't 'be bothered to recycle'”. Edie.net. Tuesday September 6th 2011.

Posted by Carl Blackshaw