This year's London Marathon raised £51.8 million for good causes, the fifth year running that entrants have broken the Guinness World Record for charity fund raising at a single annual event worldwide.

The ever-popular event is a great opportunity for charities and individuals to use promotional items to raise sponsorship and advertise their cause.

This year's figure is impressive given that there were five per cent fewer finishers this year than last – indicating that the participants received unprecented levels of sponsorship this year.

The £51.8 million raised brings the total generated for charity to £557.8 million since the race began back in 1981.

“We are extremely pleased to announce another amazing record amount of money raised for charities by London Marathon runners,” said London Marathon race director David Bedford.

“The fact that this figure increased again for the fifth year in a row, despite having fewer finishers, shows just how committed our runners are to raising funds for good causes.”

Next year's London Marathon takes place on April 22nd – why not start thinking about how you could advertise your cause?

Another record charity haul by London Marathon runners“. Virgin London Marathon. Thursday September 8th 2011.

Posted by Cheryl Jackson-Leafield