|Can artificial intelligence give you maximum B2B marketing impact?
The march of time means B2B marketing tactics are ever-evolving, so keeping pace with the latest innovations in technology and marketing best practice can be challenging. That said, one area where many businesses could find significant benefits from adopting the latest tech is in the wider use of artificial intelligence (AI).
AI has become a bit of a buzzword in recent years, with many companies adopting elements of this technology to great effect. Indeed, John-David Lovelock, Research Vice-President at Gartner, recently stated: ‘AI is being embedded in many existing products and services, as well as being central to new development efforts in every industry. Gartner’s AI business value forecast predicts that organisations will receive $1.9 trillion (£1.51 trillion) worth of benefit from the use of AI this year alone.’
The power of AI to drive efficiency and open new avenues for marketers to explore is therefore immense, including everything from smart content creation/optimisation through to chatbots, dynamic pricing and ad targeting/retargeting.
And what’s more, the applications for AI in marketing are growing all the time.
What’s so great about AI in marketing?
By removing the mundane, repetitive or overly-complex jobs from the daily duties of their marketing staff, companies can increase efficiency, while at the same time ensuring marketers are freed up to spend more time on achieving human-centric goals that require a greater degree of creativity to get right.
AI can do the heavy lifting of number crunching, analysis and dealing with repetitive tasks, meaning marketers can be given more time to focus on blue sky thinking and helping your business more effectively stand out from the crowd.
Where can AI deliver the greatest B2B impact?
Tracking customer sentiment
AI in B2B marketing therefore has a wide range of uses and, for many businesses, marketers are increasingly seeing how AI can be game-changing for their day-to-day responsibilities.
Now, with uptake expected to explode in the coming years, could there be a more opportune moment for your business to take the plunge?
Sources / Further Reading