It’s great to see more and more charities, hospices and good causes setting up their own Twitter and Facebook pages and starting to communicate with donors and volunteers via Social Media.
If your not-for-profit has already taken this step, another social site that’s worth considering is Pinterest.
Another Social Site? Pinterest? What’s that?
Like other social media networks, Pinterest is not the place for blatant self-promotion. It is however, a great way to tell your story and showcase the spirit and values of your organisation, which in turn could lead to a base of followers consisting of both existing, as well as future donors and volunteers. And what’s more, if you’re a regional branch of a larger organisation, it’d also be a fun way for staff to keep up-to-date with their counterparts around the country.
Read on for some helpful tips that could make Pinterest work for your organisation.
Creating your Pinterest Boards
With your ‘chief Pinner’ in place, motivate your team to help build a Board worth viewing. After all, who is more passionate and knowledgeable about your cause than the people who are directly involved with it? Boards need to be named and should include descriptions that contain keywords for purpose of search engine optimisation. Encourage employees to Pin photos of themselves and volunteers at work, the progress of projects and requests for the donation for specific items.
Keep in mind that when creating your Pinterest Boards, imagery should be compelling and representative of your organisation. Since not-for-profits generally connect through passion, and because Pinterest is so visually orientated, sharing the right kind of content can really draw attention to your cause.
If you don’t already have photos (or a budget for photography), you may want to try a free app like Instagram that lets you apply filters to transform ordinary photographs into something a little bit different. Consider holding a staff competition to take the most captivating photo for your Boards. Prizes could include magnetic photo frames or printed fridge magnets featuring your images and perhaps you could even award a larger desk picture frame to an overall or annual winner.
Follow & be followed
Using Pinterest to fundraise
Using Pinterest as an extension of your organisation is a great way to communicate to others what you’re all about. Not-for-profits often have many great stories to tell and Pinterest can be a great place to share those stories along with your organisation’s vision, mission and passion.