Parkinson's UK has conducted a new study which shows that almost two-thirds of the British public have never volunteered.
The shocking statistics raise concerns about how charities go about engaging with potential volunteers and donors.
Conducted by ICM Research on behalf of the neurological disease research charity, the survey of 2,000 people, which coincides with Parkinson's Awareness Week, also found that almost one in three people were not interested in helping charities at all.
Meanwhile, some 50 per cent of those questioned claimed they had never done any fundraising.
Steve Ford, chief executive of Parkinson's UK, said that charities needed to change the way they attract volunteers if they are to tackle this concerning problem.
He claimed that offering different volunteering opportunities that fit around people's busy lifestyles would be a great place to start.
We at 4imprint also think using promotional gifts is a great way to engage with potential new volunteers, as well as a good way of re-engaging with lapsed volunteers.
1 Hudson, Sophie. “Third of Britons 'have no interest in volunteering or fundraising'”. Third Sector. Monday, April 11th 2011.
Posted by Robin McCrink