Promotional travel mugs have been used to reward environmentally-friendly Loughborough residents.

As part of a recycling scheme in the town a range of promotional items are on offer to people bringing in their old bits and bobs to Harborough Recycling and Household Waste Site.

The centre is operating a prize scheme in which residents receive scratch cards in return for recycling small electrical items.

Prizes on offer include shopping vouchers, printed travel mugs and battery charger packs.

One resident, Sven Deregowski, found his old broken kettle proved to be worth more than first thought when he won £300 in vouchers.

Richard Blunt, county council cabinet member for waste, said he hoped the initiative would go some way to “encourage more people to visit their recycling and household waste sites and recycle old and unwanted small electrical items”.

According to a recent survey by Tetra Pak, 95 per cent of people thinking recycling is important – why not tailor your promotional items around this theme?

“Recycling winner claims prize”. Inloughborough.com. Tuesday September 6th 2011.

Posted by Carl Blackshaw