A Cheshire charity may want to use promotional items to let people know about its new rebrand.

Ryder-Cheshire Volunteers has chosen a shorter name and one it feels better reflects the services it offers.

The adult disabilities charity has changed its name to Enrych after spending £10,000 on a rebranding programme.

Promotional pens and promotional mugs featuring the charity's refreshed name could all be distributed to inform its current donors, contacts and potential new donors about the change of name.

The charity said it decided to rebrand because it felt its old name did not reflect the range of services it offered.

“Our name was holding us back because it sounded like we just provided volunteer support,” Stephanie Flower, chief executive of Enrych, told Third Sector.

“We have had a lot of positive feedback from external providers. I personally believe it will have an enormous impact on how we are perceived.”

Ryder-Cheshire Volunteers changes name to Enrych“. Third Sector. Friday September 2nd 2011.

Posted by Cheryl Jackson-Leafield