The royal wedding may have driven a growth in retail sales, according to the Office for National Statistics (ONS).

Sales data from the ONS for April reveal that sales, excluding fuel, rose 1.2 per cent in the month in comparison with March. Sales were 2.7 per cent higher than April 2010.

Clothing and footwear sales increased by 2.2 per cent year-on-year, likely driven by April's warm weather.

The non-store retailing sector, which includes online and mail order, increased 19.6 per cent year-on-year.

Warm weather, the bank holiday and the marriage of Wills and Kate could all have contributed to the growth, the ONS said.

Many consumers, for example, may have been out and about buying commemorative promotional mugs in celebration.

Recent research by JWT London revealed that 47 per cent of people polled said they planned to support the wedding by watching it or organising their own celebration, and 16 per cent said they had bought a royal wedding-themed promotional gift.

1 “Royal wedding boosts retail sales“. Marketing Week. Thursday May 19th 2011.

2 “Royal Family 3.0: Wedding Launches New Era for the Royals?” April 21st 2011.

Posted by Robin McCrink