A leading countryside charity has announced ambitious rebranding plans.

After undertaking what it called a “comprehensive” branding review, the Campaign to Protect Rural England (CPRE), which works to protect, stand up for and shape the English countryside, will present a reinvigorated identity after consulting with its network of county branches and members.

The CPRE said it wanted to ensure its brand stayed true to its 85 year-old history while reflecting a more contemporary vision.

A “simple and direct” new logo, a specially designed typeface and a new colour scheme make up the rebrand.

In addition, the charity may be updating its promotional products to reflect the new changes.

Dan McLean, communications director for the CPRE, said: “Re-branding is never a simple or uncontroversial task, particularly in a robust campaigning organisation like CPRE.

“When discussing the impression we wanted to project to new audiences our members and staff concluded we wanted to be considered, inspiring and impossible to ignore.”

1 “New brand and branding for Campaign to Protect Rural England”. www.cpre.org.uk. Monday May 9th 2011.

Posted by Cheryl Jackson-Leafield