Small businesses see training themselves in sales and marketing as a crucial factor in the growth of their company, according to a survey by the Federation of Small Businesses (FSB).

Close to half (46 per cent) of small firms surveyed in the FSB's Voice of Small Business poll said sales, marketing and PR training would help their business develop or grow.

Over a third (34 per cent) said training for their employees would also have the same positive impact.

A report by the FSB, called ‘Raising the standards: an FSB skills survey', identifies marketing training and the embracement of new technology as pivotal to firms launching into new and foreign markets.

Its research also shows that small businesses are more satisfied with in-house training rather than recognised courses and qualifications.

The FSB is also calling on the government to co-fund harder to reach businesses to incentivise them to take on more apprentices and graduate interns.

If you've recently taken on marketing responsibility at your firm, or are looking for a new way to promote your wares, why not consider using promotional items?

And if you're thinking of launching headlong into new technology, don't forget the impact promotional pens and mugs can have on driving traffic to a company website.

1 “Advertising and marketing skills training is crucial for small business growth, says FSB“. www.fsb.org.uk. Monday June 13th 2011.

Posted by Robin McCrink