New to PPC? If your organisation is taking its first steps with Pay Per Click adversing (PPC) our latest infographic is worth studying!

For example, don’t forget to check the times your ads are served (ie you don’t want ads showing your telephone number when no one is available to answer the call) and how you can save ££s by adding terms (negative keywords) that don’t apply to you (for example we sell umbrellas, but if someone is looking for an umbrella company – that’s something totally different).

We hope you find the infographic useful, please feel free to share it on Twitter, Facebook, Pinterest etc.