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Natalie writes ...

Subway rewards customers with cookies for cookies

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Christine suggests ...

Don’t use slang terms in B2C marketing

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Sean writes ...

Understanding psychology ‘has never been more important in marketing’

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Nicola shares ...

One-size-fits-all approach ‘doesn’t work in marketing’

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Sarah discusses ...

The best advertising is gender-neutral, says Skoda

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Martina writes ...

Google ‘is the brand young people most want to hang out with’

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Mark shares ...

Brands ‘must know what their online content is for’

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Lisa suggests ...

Ad-blocking ‘forces marketers to be more creative’

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Leo discusses ...

Buzz around budget supermarkets grows

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Lauren writes ...

Marketing ‘is fundamentally a people business’

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