Sharron writes ...

BT to streamline B2C and B2B marketing

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Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

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Sarah discusses ...

Brands ‘must behave as moral guardians’

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Cheryl discusses ...

365 days of advertising for 1 low price!

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Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

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Nicola shares ...

Halifax recruits teen vloggers to reach out to young people

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Michael describes ...

Half of consumers ‘prefer to transact with firms that act ethically’

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Martina writes ...

Marketing budgets continue to grow

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Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

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Lisa discusses ...

Entire business ‘must rally round marketing ideas’

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