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    1. Blue Paper
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Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

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Una recommends ...

Scientists identify the secrets to successful B2C marketing

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Online retailers ‘must work to drive customer loyalty’

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Direct mail ‘trusted by consumers’

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Commercial success and positive social influence ‘aren’t mutually exclusive’

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Sarah suggests ...

Grocery marketers urged to connect with shoppers via mobile

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Sam discusses ...

Record number of people watching video content on smartphones

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Multi-media consumption on the rise

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Michael discusses ...

Marketers urged to avoid age-based targeting

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Martina discusses ...

Colour ‘helps brands influence customers’

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