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Una recommends ...

Scientists identify the secrets to successful B2C marketing

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Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

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Charities encouraged to step up internet advertising

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Marketers ‘seeing themselves as publishers’

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Marketers ‘must trust their instincts’

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Marketers ‘mustn’t let data obstruct brave decisions’

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James suggests ...

Marketing News: What makes people recommend a brand to others?

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Nicola recommends ...

Online retailers ‘must adapt to surge in mobile shopping’

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Robin writes ...

Spending on video advertising surges in 2017

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Marketers ‘must use less jargon’

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