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Lauren writes ...

Marketing ‘is fundamentally a people business’

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Una recommends ...

Online influencers ‘can sway audiences more than brands’

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Kirstie writes ...

Tesco embraces storytelling in new marketing campaign

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Karina shares ...

Public Health England ‘using behavioural science to make people healthier’

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Kirstie describes ...

KFC changes marketing approach in face of strong competition

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