Sean writes ...

Yorkshire Tea hails impact of £5m marketing drive

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Becky suggests ...

Marketers ‘must embrace the age of the consumer’

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Becky discusses ...

Can gifts encourage brand loyalty?

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Lisa writes ...

Lidl aims to shake off ‘discount store’ tag

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Joanna shares ...

Sainsbury’s sells soft toy to support festive ad campaign

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Sharron discusses ...

Brands ‘must give people something truly worthwhile on social media’

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Carl suggests ...

Avon aims to showcase product quality

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Carol writes ...

Good service ‘makes people feel more positive about brands’

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Karen describes ...

Nescafe moves to Tumblr to target young people

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Lisa suggests ...

Marketers seek greater independence from agencies between now and 2020

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