September 11, 2008

For more information contact:

Brenda Haines or Heidi Strand

(920) 230-2583

4imprint Launches “Two-Minute Takeaways” Blog Series Featuring 12 Customer Stories

(OSHKOSH, Wis.)-Looking for clever ways to use T-shirts, pens, tote bags and other imprinted gear to grab attention, generate leads and stimulate word-of-mouth marketing?

Over the next 12 weeks, 4imprint President Kevin Lyons-Tarr will post a dozen 4imprint customer stories on his blog. Each gives a snapshot of an organization’s products, services, challenges and opportunities and describes how each organization uses logo wear and logo’d gear as part of its marketing mix. A new “two-minute takeaway” will be posted each week.

“Unlike traditional case studies, these are very quick reads,” Lyons-Tarr said. “The organizations may be different, but the goals are universal. So, each story contains a nugget or two that anyone can apply – whether you are a business owner, marketer, HR leader, administrative assistant or play another role in your organization.”

The promotional products distributor kicks off the blog series today with a post on the South-West Texas Border Small Business Development Center Network. Like the 1,000 Small Business Development Centers nationwide, the Network’s 12 centers provide free professional business advising and technical assistance to start-up businesses and entrepreneurs.

“Too often we hear, ‘if only I had known about you when I started my business,'” said Mary Peters, Associate Director of Operations for South-West Texas Border Small Business Development Center Network.

The organization focuses on spreading the word about services and successes. Promotional products play a prominent role, generating word-of-mouth marketing among existing and prospective clients.

Blog Series

The 4imprint blog posts are also available by RSS Feed. To subscribe, visit

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise. For more information, visit in the United States, in the United Kingdom and in Canada.