(OSHKOSH, Wis.)-4imprint, one of the nation’s leading promotional products retailers predicts the 2007 business gift-giving season will take a new twist, with gifts focused on fun, friends and family.

In its soon-to-be released 2007 Business Gift Book, 4imprint highlights games, technology, fitness, home living, home improvement and outdoor living as ideal gifts for employees, customers, co-workers, suppliers and volunteers.

“Holiday business gifts send a message about your business,” said Suzanne Worwood, Vice President Merchandising, 4imprint. “More and more companies are focusing on gifts that can be used with family and friends, gifts that reflect the organization’s culture and gifts that are fun.”

For companies promoting work-life balance, family games and outdoor living gifts are ideal for employees, suppliers and customers. High-tech gadgets like digital photo frames will bring a personal touch to the office, and gifts like Williams-Sonoma cookbooks, stemless wine glasses and cordless wine openers can be enjoyed with family and friends.

In step with rising health trends, organizations emphasizing and promoting healthy lifestyles can ring in the holidays with imprinted heart rate monitors, MP3 players, personal fitness kits and workout towels.

Customers, suppliers or employees who spend a lot of time on the road will appreciate tools that make traveling more enjoyable. If your customers are frequent flyers, they’ll welcome noise-canceling headphones, while roadside safety sets are perfect gifts for the regular road warriors.

“The same principles apply to business gift-giving as personal gift-giving. The most memorable holiday business gifts are those that show you understand the recipient’s lifestyle,” Worwood said.

Visit www.4imprint.com/businessgifts for more holiday gift ideas.