October 8, 2008

For more information, contact:

Brenda Haines or Heidi Strand, Communications

(920) 230-2583

4imprint Releases Blogger Outreach: From Research to Results

Blue PaperSM, Podcast

(OSHKOSH, Wis.) – Promotional products retailer 4imprint has released its latest podcast and Blue Paper(sm), ‘Blogger Outreach: From Research to Results.’ 4imprint’s version of a white paper, Blogger Outreach outlines the “dos and don’ts” of making a successful pitch to A-list bloggers.

This latest release, joining more than 30 other Blue Papers(sm) on 4imprint’s Web site, highlights the best practices of creating buzz with bloggers. With 8 percent of Americans writing blogs, this paper’s timely launch will help those seeking press for a new product or to heighten awareness for a marketing campaign.

Blogger Outreach includes WOMMA’s (Word of Mouth Marketing Association) 10 Principals for Ethical Contact by Marketers, as well as information pertaining to understanding Technorati’s Authority rankings. The paper also details effective tips to capture a blogger’s attention, such as sending free samples or research findings, and making photos or interviews readily available.

“This Blue Paper offers several ideas about being more active in the blogosphere and how professional bloggers can help build awareness around about a product or service,” states Kevin Lyons Tarr, 4imprint president. “Our customers have amazing stories and products. We want to help them get the word out any way we can. Reaching out to bloggers can be an effective marketing technique,”

Serving as a resource for many industries, including healthcare, education, government agencies and small businesses, ‘Blogger Outreach: From Research to Results’ is available for download at

About 4imprint Blue Papers(sm)

4imprint Blue Papers(sm) are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at, Blue Papers(sm) have covered popular, cutting-edge topics such as podcasting, online social networking, search engine optimization (SEO) and guerilla marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to