October 1, 2008

For more information, contact:

Brenda Haines or Heidi Strand, Communications

(920) 230-2583

4imprint Releases Corporate Wellness Program Blue Paper(sm), Podcast

(OSHKOSH, Wis.) – Promotional products retailer 4imprint has released its latest podcast and Blue Paper(sm), 4imprint’s version of the traditional white paper, on its Web site that details the logistics of implementing a successful corporate wellness program.

The Blue Paper(sm), ‘Get Wellness, Soon!,’ was inspired by a recent study that emphasized that by focusing on prevention, rather than treatment of, employee wellness issues, organizations can expect a positive ROI within three years of program implementation with savings ranging from $3.00 to $6.00 for each dollar invested in the program.

‘Get Wellness Soon!’ addresses corporate wellness program benefits, benchmarking and goal setting, measuring outcomes, following best practices, heightening employee involvement and fruitful incentive options. Of the most-offered incentives nationwide, smoking cessation programs, use of onsite fitness centers and weight-loss programs rank highest in user popularity.

“Everyone is dealing with increased healthcare costs and bottom lines are being impacted. We thought if we could offer ideas for counteracting that trend for our customers, it would help them continue to be successful,” elaborated Kevin Lyons-Tarr, president of 4imprint.

‘Get Wellness Soon!’ joins more than 30 other Blue Papers(sm) on a wide array of business and marketing topics that serve as a resource for many industries, including healthcare, education, government agencies and small businesses, available for download at Blue Papers(sm) are also included in 4imprint’s monthly Blue Box product-sample mailings.

About 4imprint Blue Papers(sm)

4imprint Blue Papers(sm) are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at, Blue Papers(sm) have covered popular, cutting-edge topics such as podcasting, online social networking, search engine optimization (SEO) and guerilla marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to