(OSHKOSH, Wis.) – In a culture where saving time and boosting productivity are king, it’s no secret why telecommuting is quickly becoming the new flextime. In this month’s Blue PaperSM and podcast, promotional products retailer 4imprint discusses the issue from both an employer’s and employee’s point of view.

According to its latest Blue PaperSM, 40 percent of U.S. companies permitted some sort of teleworking as of fall 2008, whether part- or full-time. Employers benefit from decreased operating costs and greater productivity, while employees enjoy increased quality of life and less time commuting to and from the office.

In Going Virtual: The Telecommuting Revolution, 4imprint outlines important employer how-tos of the telecommuting process, including:

  • Building a basic, foundational telecommuting policy
  • Selecting the right technology tools to increase telecommuter success
  • Tackling and mitigating related security issues

However, employees wishing to add “telecommuter” to their business card will also find value in the Blue PaperSM. 4imprint’s version of the white paper also summarizes helpful policy research tips, self-assessment recommendations and how to successfully pitch a teleworking arrangement to management.

“We wanted to cover this trend from both angles, since the employer and employee need to be fully on-board for any sort of teleworking agreement to be successful,” said Greg Ebel, 4imprint vice president of sales & marketing. “In the end though, the choice to implement a teleworking plan depends on corporate and personal fit – every situation is different.”

To read Going Virtual: The Telecommuting Revolution in full or to download the related podcast, visit

4imprint’s Blue PaperSM Web site.

About 4imprint Blue PapersSM

4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

Most Blue PapersSM also have corresponding podcasts which can be downloaded at the Blue PaperSM Web site or through iTunes.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.