November 10, 2008

For more information, contact:

Brenda Haines or Heidi Strand, Communications

(920) 230-2583

4imprint Releases Promotional Apparel

Blue Paper(sm), Podcast

(OSHKOSH, Wis.) – Promotional products retailer 4imprint has released another value-added podcast and Blue Paper(sm) titled, ‘Promotional Apparel.’ Detailing the latest trends in corporate apparel, including fashion-forward fabrics, colors and styles, 4imprint’s version of a white paper will be helpful for businesses seeking to build brand awareness and review dress code concerns.

From uniforms and dress codes, to incentives and giveaways, apparel has become an integral asset in an organization’s branding efforts. According to Kathryn Ricker, a statistician with the Educational Testing Service in Princeton, N.J., states, “If someone is nicely dressed and looks well put-together, we have greater confidence in his or her abilities even before he or she has said a word.”

‘Promotional Apparel’ provides trends and tips for providing valuable, wearable apparel that will ensure longevity for the organization and increased brand impressions.

“Corporate apparel has seen some dramatic changes recently. There are now special fabric treatments that are stain resistant, anti-microbial and even UV-coated,” says Suzanne Worwood vice president of merchandising. “These options, along with increased style and color options, for both sexes are why corporate apparel has become an increasingly popular item.”

Serving as a resource for many industries, including healthcare, education, government agencies and small businesses, 4imprint’s more than 30 Blue Papers(sm) are available for download at

About 4imprint Blue Papers(sm)

4imprint Blue Papers(sm) are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at, Blue Papers(sm) have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to