October 13, 2008

For more information contact:

Brenda Haines or Heidi Strand, Communications

(920) 230-2583

4imprint Trend-Spotter: Business Gift Trends Shift in Challenging Economy

(OSHKOSH, Wis.)-End-of-year business gift-giving is taking on new importance this year, according to 4imprint trend-spotter Suzanne Worwood.

“When the economy is tight, people wonder whether they should eliminate business gift-giving,” said Worwood, 4imprint vice president of merchandising. “But, you can make the case that this is a critical time to let existing customers and valued partners know how much you appreciate their business.”

In fact, a study commissioned by the Incentive Federation found 80% of businesses now give business gifts, up from just 48% in 1991. The study-conducted by Glenrich Business Studies-updates earlier research commissioned by the Promotional Products Association International (PPAI). Researchers found 70% of those giving business gifts do it to thank customers, while 66% do it to build goodwill.

Faced with a challenging economy, Worwood expects useful, practical business gifts to be among this year’s top sellers.

“Practicality is always fashionable when times are tight,” Worwood said. “A gift that is useful, personal and matched to the recipient’s lifestyle can make a big impact without being extravagant.”

Road warriors, for example, welcome the Roadster Gift Set. Executives appreciate the Terra Leather Clock. The Lamis Messenger Bag is ideal for on-the-go professionals while the Lamis Wine Tote adds sophisticated packaging to gifts of wine. The Triumph Wrist Watch is an affordable ‘thank you’ for top customers.

Looking for a practical way to spread holiday cheer across a broad customer base? The Frost Holiday Ornament and Frost Bookmark are budget-friendly options. The Bamboo Single Pot Set, Blue Spruce Tree and Paperwhites Single Pot Set provide a fresh alternative to the traditional poinsettia. If your customers enjoy fun, festive touches, USB Holiday Lights will add holiday cheer to laptop or desktop computers.

For more business gift ideas, call 1-877-446-7746 and request 4imprint’s Business Gift Guide. Or, visit and use 4imprint’s exclusive glideSM feature, which lets you order exactly the number of gifts you need at the corresponding price.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional products. For more information, visit in the United States, in the United Kingdom and in Canada.