May 6, 2008

For more information contact:

Brenda Haines or Heidi Strand, Communications

(920) 230-2583

4imprint ‘glideSM’ Reinvents Promotional Products Pricing

Customers Save as Exclusive Online Ordering Tool Matches Price to Quantity

(OSHKOSH, Wis.)-Promotional products retailer 4imprint is reinventing promotional products pricing with the introduction of glideSM, an online tool that saves customers money by matching per-item prices with exact quantities ordered.

Customers can now order exactly the quantity they want and immediately get a matching price. Price breaks are no longer limited to quantities like 25, 50, 100 or 1000.

“Customers felt locked in by pre-set quantities and prices. They had to increase their orders to the next published quantities in order to see a reduction in price. glideSM eliminates this arbitrary inflation,” said Kevin Lyons-Tarr, President, 4imprint. “If a pen was advertised at .35 for 300 and .25 for 500, customers paid the 300-pen price even if they ordered 364 pens. Now, if you order 364 pens, you get the 364-pen price.”

glideSM looks like a volume control, with an “i” at the center that users slide along a quantity line until they reach the desired number of items. The per-item price changes instantaneously. With many products, customers will see a per-item price adjustment even if their order changes by just a few items.

glideSM uses patent-pending technology developed by 4imprint.

“This is the B2B equivalent of hot dog and bun makers getting together and agreeing on the number of items to put in each package,” Lyons-Tarr said. “glideSM eliminates a pain point for customers. It’s a big win. It’s fun to think about how different the world would be if everything worked like glideSM.”

Test-drive glideSM at or click on any imprinted product at 4imprint phone and catalog customers can also benefit from the revised pricing when they order at (877) 446-7746. Some products may still require small increments for orders, based on packaging. glideSM is available at and will be available to customers in the UK and Canada in the coming weeks.

Join the conversation about other places you wish you had glideSM at

About 4imprint

4imprint provides businesses and organizations throughout the United States, Canada and the United Kingdom with promotional merchandise, including imprinted promotional products, advertising specialties and customized corporate gifts. 4imprint is part of 4imprint Group, Plc. For information in the United States, visit In Canada, visit In the United Kingdom, visit