September 24, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

A Beginner’s Guide to Marketing Planning, 4imprint presents latest Blue Paper

(Manchester, UK) – A Beginner’s Guide to Marketing Planning is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

The Blue Paper offers a six-step process as a framework along with tips on how to prepare your first marketing plan. The paper takes the reader full-circle from the initial ground work, to objective setting, strategy development and tactical plans, budgeting and communication of the finished plan through to review and evaluation.

“We’ve explained commonly used marketing terminology and used an easy to follow framework that takes the reader from ‘where are we now?’ through to ‘is it working?’” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

“You don’t have to be a highly experienced marketer to benefit from the common-sense approach of this paper,” she continues “this Blue Paper is a good starting point for anyone who doesn’t yet have a plan and is looking for a way to get started.”

With an emphasis on an easy to follow structure, explanations of terminology, practical advice and a couple of examples of award winning strategies this Blue Paper shows you how to take that all important first step in marketing planning.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and business & corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit