November 21, 2011
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland
+44 (0)161 786 0304


A Blogger’s Guide to Blogging new Blue Paper available from 4imprint

(Manchester, UK) – A Blogger’s Guide to Blogging the latest Blue Paper from promotional items distributor 4imprint, looks at blogging from the perspective of an existing blogger. Aimed at savvy marketers who already run a blog, the Blue Paper examines ways to build and develop readership that can take a company blog to the next level of effectiveness.

“As more and more companies are investing in blogs, we thought a paper that looks at ways to maximise that investment would be helpful,” said Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “It provides plenty of food for thought around the topic of getting the most for your blogging efforts.”

A Blogger’s Guide to Blogging looks at ways to increase readership and traffic by being attentive to newsworthy topics, radiating passion, seeking input from and thanking readers regularly, and explores the value of increasing comments to your blog posts and developing participatory content. It also suggests starting with a review of an organisation’s blogging strategy and content development and suggests a few ideas to help produce winning content.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit