May 20, 2013
For more information, contact:
Cheryl Jackson-Leafield
4imprint Marketing Manager UK & Ireland
+44 (0)161 850 3480

Building a Brand Online: A Guide to Success is the latest Blue Paper available from 4imprint

(Manchester, UK) – Building a Brand Online: A Guide to Success is the new Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper begins with an overview of the importance of having an online presence in today’s increasingly complex digital marketplace and looks at why – with 92 per cent of buyers looking for an online review before making a purchase – a solid online brand is a must.

“The web is a great leveller and allows savvy small businesses the chance to become successful despite the presence of competing multinationals in the same field; the common element however is often they’ll both work extremely hard on their online branding and reputation,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

The paper outlines why clear and consistent online branding is key; and offers nine measures for consideration to assist with online brand building all of which can be adopted by companies of any size. The paper concludes with an overview of three very different web players and outlines their online offerings.

To read this paper, visit




About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at


About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, promotional pens, paper & notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles, USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit