September 30, 2013
For more information, contact:
Cheryl Jackson-Leafield
Marketing Manager UK & Ireland
+44 (0)161 850 3480

Coaching Leaders – A guide to Executive Coaching, latest Blue Paper from 4imprint

(Manchester, UK) – Coaching Leaders – A guide to Executive Coaching is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper offers an overview of executive coaching, exploring who does it, how and why. It outlines the role and profile of the Coach and examines how they work and the ways in which they are able to develop the skillset of those being coached to the benefit of their organisation as a whole.

The Paper outlines several coaching models and cites famous business leaders who have experienced for themselves the coaching process.

“This Blue Paper is a great starting point when considering how you and your organisation may be able to benefit from employing the services of an Executive Coach,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

‘Coaching Leaders’ casts a spotlight on the questions concerning both coaches and the coached and offers a starting point for the reader to consider how coaching might work for them and when the right time to hire a coach might be.

“Once you’ve decided it’s the right path for you and your business – the Paper provides practical advice on how to go about finding the right Coach as well as how to then evaluate success once the coaching process is underway,” she added.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit