May 30, 2014
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Communicating Information by Graphics – Data Visualisation, new Blue Paper from 4imprint

(Manchester, UK) – ‘Communicating Information by Graphics – Data Visualisation’ is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper introduces data visualisation as a powerful way to communicate statistics and information through graphical means to make it easier to interpret and understand.

Seven forms of visualisation are explored with a guide to which type is most appropriate to achieve your objectives. The paper demonstrates how data visualisation, done well, can make the presentation of even the most complex information both accessible and compelling.

“Whilst this subject might at first appear complex” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, “This new Blue Paper demystifies jargon and buzzwords and offers clear explanations regarding this fascinating topic.”

To read this paper, visit


About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit