February 8, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Creating a Brand Book new Blue Paper available from 4imprint

(Manchester, UK) – ‘Creating a Brand Book: Establishing and communicating brand guidelines’ the latest Blue Paper from promotional items distributor 4imprint looks at the process of branding or re-branding a company from the inside out. The Blue Paper takes a comprehensive look at the reasons why an organisation needs to make sure that their brand guidelines are clearly set out in a Brand Book and how to go about creating one.

The top ten elements of brand guidelines section covers everything from brand introduction through to logo use, colours, typefaces, use of social media and intellectual property policies while the second section explains what a Brand Book is and how to go about creating one that’s meaningful and valuable to your organisation.

“The ‘how to’ section of this Blue Paper is essential reading,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “I also really enjoyed reading the case studies of how organisations tackle this enormous topic. Our aim for this Blue Paper was to break down each element into easy to manage pieces so that readers are able to tackle producing their own Brand Book after reading it.”

The paper also covers ‘what next’ in terms of how to communicate the brand guidelines to all employees and external consultants as well as measuring their effectiveness before concluding with an extensive ‘Brand Guidelines Checklist’ covering everything from stationery, literature and packaging to uniforms, signage and promotional products.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit