December 23, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Developing a Team Spirit Culture, latest Blue Paper from 4imprint

(Manchester, UK) – Developing a Team Spirit Culture is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper outlines the importance of team spirit within any organisation and cites Sir Richard Branson and Richard Reed; two business leaders that are renowned for developing highly motivated teams.

With references and case studies to illustrate an easy to follow four-step process to foster a positive team spirit, the Paper looks at

  • A definition of team spirit and how to get started
  • Why staff engagement is vital
  • Your mission statement, goals and ‘rallying cry’
  • How to evaluate your team’s progress
  • Obstacles and challenges that may occur along the way

“Developing a winning team spirit does not happen by chance,” says Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK and Ireland. “The paper outlines a few tips and tools within its case studies that other companies have found useful, as well as looking at what can happen if you hit a few snags along the way.”

This Blue Paper explores the many benefits of creating a great team spirit within your working environment and demonstrates how happy employees, who are invested in the organisation, can become more productive and as a result will positively affect the bottom line – a classic win/win situation for all.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit