June 22, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Experiencing Marketing First Hand, New Blue Paper available from 4imprint

(Manchester, UK) – Experiencing Marketing First Hand is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download. The Blue Paper addresses the question: Does the brand define the experience, or the experience define the brand?

Whilst the success of a brand has always depended on the customer’s experience of it, today marketing savvy organisations are also harnessing the power that social media and mobile technology can deliver.

This paper looks at ways to manage the customer experience, how to set experiential marketing goals, develop strategies and tactics, and measure the outcome.

“Experiential marketing is more than just giving away samples,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “It’s about truly enabling customers to experience your brand and what it stands for then encouraging them to talk about it. In this Blue Paper we explore the concept and highlight some real life examples from organisations like Alpro soya products and the hugely successful UNICEF ‘Dirty Water’ campaign”.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit