July 17, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Foreign Trade: A guide for small businesses, new Blue Paper available from 4imprint


(Manchester, UK) – Foreign Trade: A guide for small businesses the latest Blue Paper from promotional items distributor 4imprint is available now as a free download. This Blue Paper looks at how to decide whether a business is ready for overseas expansion and explores the basics of selling into international markets.

By understanding the risks and benefits of expanding globally, readers can begin to estimate their readiness against four key indicators. The paper explores how to choose the right marketplace, the legal aspects of exporting and offers 10 handy tips for launching a brand internationally.

“This Blue Paper highlights many of the considerations small business leaders must take into account when contemplating taking their business overseas,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “We hope it offers readers a head start in the due diligence process that will allow them to decide whether foreign trade makes sense for their business.”

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit