July 3, 2014
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

New 4imprint Blue Paper outlines why SMEs should promote their brand on Pinterest

(Manchester, UK) – “Grow your Business with Pinterest” is the latest Blue Paper from promotional products retailer 4imprint and is available now as a free download.

The Blue Paper addresses how Pinterest could be an effective marketing tool for small and medium-sized enterprises (SMEs) and begins by outlining exactly what Pinterest is, for the benefit of those who are not already familiar with the social networking site.

A key point is that Pinterest is a largely visual-based platform and is therefore ideal for firms in sectors such as food, interior-design and fashion. The Blue Paper stresses that this sets it apart from sites such as Facebook and Twitter, while it also points out that the number of Pinterest users around the world is growing considerably (Semiocast stated the site has over 70 million registered users with more than two million in the UK alone) which means they represent a considerable potential audience for businesses to target.

With the aim of inspiring SMEs and to offer an insight into the practical steps other firms have taken to promote their brands via Pinterest, the Blue Paper outlines how leading consumer brands such as IKEA, L’Oreal and Sony Electronics have successfully leveraged the platform as a marketing tool.

Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, commented: “Pinterest draws traffic to websites, offers insight into customers’ tastes and best of all is proven to inspire future purchases.”

“Since the site is rapidly growing in popularity the opportunities to build brand awareness among a wider audience and to attract new customers are considerable,” she added.

Finally the Paper discusses how Pinterest could operate as part of a wider multi-channel marketing campaign and looks at how firms can measure if the site is yielding positive results.

To read this Blue Paper, visit www.4imprint.co.uk/BluePaper/Pinterest


Pinterest has 70 million users More than 70% are in the U.S.” Semiocast. Web. 23 July 2014.

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, printed cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives & powerbank chargers diaries & calendars, printed T-Shirts & Hoodies and much more.4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk