June 21, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

How Charities Can Boost their Profile & Fundraising Efforts is the latest Blue Paper available from 4imprint

(Manchester, UK) – How Charities Can Boost their Profile & Fundraising Efforts is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

Like many organisations, charities have faced testing times since the onset of the financial crisis. With finances under pressure many households are finding it increasingly difficult to regularly donate money to good causes.

With this in mind charities should examine what means they have to increase their support base and maintain (and improve) the value of their donations. This Blue Paper highlights five achievable ways that non-profits can employ to boost both their profile and their fundraising efforts.

“With individuals scaling back on donations and limited marketing budgets many good causes feel the need to scale back on their marketing efforts,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “The aim of this Blue Paper was to turn this idea on its head and outline tactics such as using social media, finding corporate partners and holding events which can bring success with very little financial outlay.”

Throughout, the Blue Paper offers tips and guidance on generating a positive return on marketing spend and also offers a case study on Corporate Partnerships. By following a multi-faceted marketing plan that utilises low-cost marketing tools the third sector can spread the word about the good they are doing and share their plans for the future.

To read this paper, visit www.4imprint.co.uk/BluePaper/Charity




About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, printed mugs, keyrings, cotton bags, mousemats, promotional drawstring bags, printed sports bottles, printed USBs Flashdrives, diaries & calendars, promotional T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk