February 28, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

How to Write a Social Media Policy to Protect Your Business, Your Brand and Your Employees, the latest Blue Paper available from 4imprint

(Manchester, UK) – How to Write a Social Media Policy to Protect Your Business, Your Brand and Your Employees is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

Social media and the law is the hot topic of the moment with land-mark cases going through the courts relating to business, politics and the world of celebrity on a continuous basis.

Given the prevalence of hand-held devices with almost instant access to the internet and social media the aim of this Blue Paper is to stress to employers the importance of taking the lead and producing clear guidelines for their staff of what is and is not acceptable.

The Paper outlines why every company needs at least one social media policy, offers a ‘dos and don’ts’ checklist of points to consider when writing a policy as well as the benefits of working together as a team to produce a policy that will empower rather than stifle employees.

“When staff are given easy-to-follow guidelines about what can and can’t be posted online it removes confusion and grey areas,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.  “Once the guidelines are in place, the incredible power of positive online engagement with clients and contacts in ‘real time’ can be realised.”

Throughout, the Paper offers a variety of ‘best practice’ examples from big name corporations such as the BBC, Walmart and IBM and concludes that once written the policy needs to be reviewed on a regular basis and any changes in legislation or best practise are incorporated.

To read this paper, visit www.4imprint.co.uk/BluePaper/Social-Media-Policy

ENDS

28.2.13

 

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

 

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk