August 20, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

New 4imprint Infographic offers a Guide to Word of Mouth Marketing

(Manchester, UK) – Promotional products retailer 4imprint has created a new infographic detailing why businesses could benefit from encouraging people to share content and make personal recommendations.

The infographic states that ‘word of mouth’ influences up to half of all purchasing decisions, with nearly three-quarters of consumers trusting brand or product recommendations made by family and friends.

In addition, it shows the extent to which different advertising channels prompt conversations about brands, with figures illustrating that TV ads start seven per cent of discussions, while brand websites and in-store activity generate six and five per cent of talks respectively.

The infographic can be used to help Marketers decide which channels could be most effective in disseminating their message to a relevant audience to get them talking about their products or services.

Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, commented: “Personal recommendations and content sharing can play a huge part in spreading a company’s message. Wherever possible firms should make it easy for customers to pass on their online content by adding sharing buttons to their website, blog and emails.

“Another idea to encourage sharing is to set up a formal recommendation scheme that rewards customers who make recommendations to colleagues, friends and family” she added.

The infographic also details three online campaigns that ‘went viral’ amassing millions of views as classic examples of the coverage that can be achieved when brands deliver a relevant and well-targeted campaign to their audience.

To view the infographic, visit




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Word of Mouth Marketing – An infographic by 4imprint


About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offerings include printed pens, notebooks, promotional mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles and travel mugs, promotional flashdrives, diaries and calendars, corporate clothing and printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit