September 29, 2014
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Managing Knowledge, latest Blue Paper from 4imprint

(Manchester, UK) – ‘Managing Knowledge’ is the latest Blue Paper from promotional items retailer and is available now as a free download.

This new Blue Paper introduces the concept of explicit and tacit knowledge and how, to capture not just data, but the wisdom and information concerning how ‘things work around here.’  It poses the question as to how well your organisation could function with the loss of a key member of staff and explores ideas for sharing information throughout the organisation on an on-going basis – rather than when compelled to do so.

The paper offers a brief look at the history of knowledge management (KM), a five-step process to define a KM strategy as well as outlining methods to extract knowledge from individuals and teams to the benefit of everyone.

“This Blue Paper offers plenty of practical advice and demonstrates why Knowledge Management is essential to organisations of all sizes,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.  “It considers how to research and implement a strategy, the importance of behavioural change and presents a couple of case studies to inspire the reader,” she concluded.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed water bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit