May 23, 2013

For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

New 4imprint Infographic Demonstrates Three Cost Effective Marketing Channels That Get Results

(Manchester, UK) – Promotional products retailer 4imprint has created a new infographic to highlight three cost-effective marketing channels that organisations of any size can adopt to raise brand awareness and attract new customers.

The infographic demonstrates how using social media, generating positive word of mouth and distributing promotional products can be highly effective strategies that require neither a large team nor budget to implement.

With over 33 million people in the UK having a Facebook account, social media is a now a valid way to network and build relationships with both existing and new contacts and a place to showcase your services and products.

Sixty-nine per cent of senior marketers cite promotional merchandise as a way to target customers effectively, with brand awareness and creating loyalty mentioned as additional reasons for their use.

The Infographic also reveals that nine in ten (91 per cent) B2B buyers believe word of mouth is the most important influencing factor in the buying process and that over half (54 per cent) highlight positive word of mouth as the primary factor when making all of their purchasing decisions.

“With this Infographic we wanted to focus on tactics businesses of all sizes could explore and employ – regardless of how big their marketing department is or how deep their pockets are,” said Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK & Ireland.

“With tips and ideas on how to get started the Infographic is a handy go-to document that can be discussed and shared within any organisation,” Jackson-Leafield concluded.

To view the infographic, visit




About Infographics

Infographics are a way of presenting facts, ideas and other information in a compelling visual format.

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Cost Effective Marketing Channels that get Results – An infographic by 4imprint

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offerings include personalised pens, notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles and travel mugs, promotional USBs, diaries and calendars, corporate clothing and printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit