September 17, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

New 4imprint infographic offers ideas to increase marketing effectiveness
(Manchester, UK) – Promotional products distributor 4imprint has developed a new infographic that shows how to use promotional products to boost the results across a variety of marketing campaigns.

Featuring top tips about how to get a brand noticed, as well as compelling figures to prove the effectiveness of using promotional merchandise as part of marketing campaigns, the infographic is designed to inspire creative thought around marketing and branding activities.

“Due to the host of promotional merchandise that businesses can customise and utilise as part of giveaways, at trade fairs or as rewards for loyal clients, there’s no reason not to try something different and make your brand really memorable,” said Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “Our new infographic demonstrates how thinking outside the box can really boost your brand and shows that promotional gifts can be used very effectively in a multitude of settings.”

The infographic offers several suggestions about how to make your company stand out from the crowd, such as giving away sweet treats at trade fairs and providing free, reusable gifts like cotton bags to new and existing customers.

To view the infographic, visit



About infographics

Infographics are a way of presenting facts, ideas and other information in a compelling visual format.

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offerings include personalised pens, notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles and travel mugs, promotional USBs, diaries and calendars, corporate clothing and printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit