July 16, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

New 4imprint Infographic – Online Branding: Tips for Small Businesses

(Manchester, UK) – Promotional products retailer 4imprint has created a new infographic to highlight the benefits of developing a clear online branding strategy to small businesses.

With the proliferation of smartphones giving millions of people instant access to the internet it has never been more important for organisations to have a strong online presence to maximise this immense opportunity.

The infographic notes that 92 per cent of consumers check online reviews before making a purchase and that 87 per cent are influenced by the reviews they read online. Coupled with the fact it takes consumers just 50 milliseconds to decide whether to stay on a web page the case for developing a sound online presence is clear.

Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, commented on the findings: “The statistics within the infographic show the importance of having consistent, clear and concise messaging for all online communications. Businesses should aim to build authority within their field by publishing appealing content such as white papers, infographics and blog posts for their customers.”

The ease of access to online content makes the digital world an increasingly competitive place for small businesses. Whilst this may be daunting for some the web is a great leveller as it gives organisations of any size the opportunity to reach their target audience – and those that deliver both exceptional service and high-quality content should flourish.

To view the infographic, visit www.4imprint.co.uk/Infographic/Online-Branding


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 Online Branding, Tips for Small Businesses – An infographic by 4imprint

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offerings include printed pens, notebooks, promotional mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles and travel mugs, promotional flashdrives, diaries and calendars, corporate clothing and printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk