January 21, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

4imprint News Release


Personality Assessments under the spotlight, latest Blue Paper from 4imprint

(Manchester, UK) – Personality Assessments under the spotlight is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

Dating back to the early 1900s and based on an assessment tool originally developed for the United States Army, there are now hundreds, if not thousands, of personality assessments available and they’re increasingly being used to help navigate the minefield of human needs, wants and aspirations.

“This new Blue Paper looks at the most popular assessment tools being used by organisations throughout the world and considers the views from both critics and advocates” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, “whilst detractors have likened their validity as reliable as a horoscope, supporters believe they allow businesses and individuals the opportunity to gain insight into their own strengths and weaknesses.”

In addition to explaining how organisations are using personality assessments in the areas of recruitment, team building and leadership development, the paper digs deeper into explaining two popular tools: DiSC and The Clifton StrengthsFinder; how understanding different personality styles could benefit an organisation, reduce the risk of conflict and increase productivity is also explored.

To read this paper, visit www.4imprint.co.uk/BluePaper/PersonalityAssessments




About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, promotional pens, paper & notebooks, custom printed mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, promotional sports bottles, personalised Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk