August 12, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Planning Great Events, Virtually, Anywhere, latest Blue Paper from 4imprint

(Manchester, UK) – ‘Planning Great Events, Virtually, Anywhere’ is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

Whilst still a relatively new concept for many, the virtual conference and trade show global market is expected to grow by over $18 billion in the next five years. (1)

The Paper explores the types of virtual events that are taking place and offers guidance for planning and marketing for those considering holding or taking part in such an event.

With time and cost savings for both exhibitors and attendees who take part in events virtually, rather than in person, the appeal is considerable.

“Conferences, trade shows, webinars, training sessions and job fairs that were once the domain of exhibition centres, hotels and boardrooms are now taking place right in front of a PC,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “The combination of readily available, affordable technology with the popularity of social media means we’re likely to see more virtual events quickly enter the mainstream.”

With an emphasis on practical ideas and thoughts from industry specialists, an outline of best practices and a planning timeline this Blue Paper offers a great place to explore a new and exciting way to deliver or attend your next sales conference or sales pitch virtually, from anywhere in the world.

To read this paper, visit




(1) Market Research Media, “Virtual Conference & Trade Show Market Forecast 2013-2018.”


About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit