June 1, 2009

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Promotional Products Distributor 4imprint Releases ‘The Power of Recognition’ White Paper

Keys to Building an Employee Recognition Program that Works

(OSHKOSH, Wis.)—Looking for the silver bullets for employee motivation? Psychologists and management consultants say achievement, recognition and professional growth strongly and directly influence workplace satisfaction and motivation.

According to a WorldatWork survey, 89% of the companies are running an employee recognition program. According to Roy Saunderson, president of Recognition Management Institute and author of Giving the Real Recognition Way, that’s why company leaders are often puzzled when employees give the company low marks.

Saunderson says it’s important to distinguish between rewards and recognition. He says practicing ‘rewards’ but not ‘recognition’ leaves employees and team members longing for more.

“A lot of this is the please and thank you concept that mum taught us,” he said. “If you’ve done something noteworthy, don’t we just say thank you?”

Tangible rewards work best when they accompany recognition and opportunities for professional development, according to Dr. Aubrey Daniels. Daniels says rewards “anchor the memory” of exceptional performance, serving as a visual reminder to recipients that their effort and accomplishment is appreciated.

The Blue PaperSM, 4imprint’s version of a white paper, profiles several different rewards options employers are using, ranging from on-the-spot cash bonuses to use of a MINI Cooper.

“This Blue Paper highlights many ideas that help employers bring out the best in their teams,” said Mary Curtin, vice president human resources, 4imprint. “And, by doing that, they’ll also get the most out of their rewards program.”

About 4imprint Blue PapersSM

4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social networking, search engine optimization (SEO) and guerilla marketing.

Most Blue PapersSM also have corresponding podcasts which can be downloaded at the Blue PaperSM Web site or through iTunes.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to