(OSHKOSH, Wis.) – It may seem counter-intuitive, but a time of economic recession has fostered periods of growth for many organizations. In its latest Blue PaperSM installment, promotional products retailer 4imprint shares a variety of resources surrounding how marketing can play a key role in successfully navigating a recession, and emerging from it stronger than ever.

The Blue PaperSM and podcast, Tips for Marketing Your Way Through a Recession, suggest a downturn is the time to get proactive, revisit old plans and realign marketing strategies with core values. And, it’s a time to spotlight loyalty and increase customer-service efforts.

In Tips for Marketing Your Way Through a Recession, 4imprint also outlines:

  • How top-notch service can help boost sales and retain customers
  • The benefits of tweaking marketing messaging to align with recessional attitudes and needs
  • Ways to segment target markets to yield greater results with equal budgets
  • The top time-intensive, low-budget marketing tactics to concentrate on
  • How to maximize a lead management strategy to build relationships and foster growth

“Making things happen in this environment is challenging and every penny must be scrutinized more closely than ever,” said Kevin Lyons-Tarr, president. “This Blue PaperSM is just one of many resources we are offering our customers as part of our plan to help them get even more for their marketing money.”

Visit https://www.4imprint.com/bluepaper/ to read Tips for Marketing Your Way Through a Recession in full.

About 4imprint Blue PapersSM

4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers and on iTunes, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

Most Blue PapersSM also have corresponding podcasts which can be downloaded at the Blue PaperSM Web site or through iTunesTM.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.