March 12, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Social Media for Business – Getting ahead with Facebook and LinkedIn, the latest Blue Paper available from 4imprint

(Manchester, UK) – Social Media for Business – Getting ahead with Facebook and LinkedIn is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

According at to recent study,1 over 50 per cent of small businesses in the UK use social media platforms such as Facebook and LinkedIn as part of their marketing strategy.

4imprint’s new Blue Paper outlines the impact social media is making in communications today, explores why businesses should consider implementing a social media strategy and details six core principles that businesses can follow to maximise the effectiveness of online efforts.

“Whilst the social media landscape remains truly dynamic, this Blue Paper concentrates on two of the most established sites – Facebook and LinkedIn,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “We explore ways businesses of all sizes can make an impact online and highlight two businesses that are truly embracing social media and benefiting from the reach a presence on these sites offers,” she concludes.

The paper also discusses the time and resource required to support an effective social media strategy.

To read this paper, visit





About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at


About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, personalised mugs, keyrings, printed cotton bags, mousemats, drawstring bags, sports bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit